eden is a plant-based fine dining restaurant based in Johannesburg
Role(s)
- creative direction
- branding
Team
- adaeze onyuike
Date
Role(s)
- creative direction
- branding
Team
- adaeze onyuike
Date
Eden pays homage to where it all started, The Garden of Eden, a place that provided man with all the freshest ingredients to survive. The creative direction gone into creating the visual identity of this restaurant was heavily influenced by Early Renaissance still life art and the religious focus in Western art at the time. “All are welcome to the Garden of Eden”, “Let us eat our daily plant” and other copy elements created contributed to expanding this brand’s visual world and played on the ideas of togetherness and cleanliness.
For Illustrations, I transformed digital images of still life fruit compositions, vegetables and medieval objects like gauntlets to resemble oil paintings using Adobe photoshop. To support these compositions I created ornamental arches and frames using Adobe Illustrator.