Compost is an organization that collects food waste from restaurants and public events then processes and converts them into compost to be used by farmers and tree planters. With food waste accounting for 10% of greenhouse gasses in the atmosphere, Compost’s mission is to reduce greenhouse gas emissions through the recycling of food waste, which will in turn increase food security. 

Compost wanted to discover a way to have serious conversations about food waste in the most light-hearted and familiar way. From the naming to the “From: Food, To: Fork” campaign, I took a familiar approach to Compost’s branding and web design by employing a concept we are familiar with, “postage”, to ignite discussions on food waste. This was shown using a stamp-like and sticker-like feel in the brand’s application.