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Blacker The Berry Juicery is a natural juice organization and movement focused on building a global community around health and social justice. Their mission is to inspire and spread international love through health. Each purchase of their products helps them to create and implement food system practices that promote the health and well-being of the community.

I was tasked with designing and developing BTBJ’s e-commerce website. From creating a color palette, to curating a typography suite, and drawing each illustration, ensuring that BTBJ’s online presence spoke true to the essence of their brand was extremely important. The site communicates to users the purpose of Blacker The Berry Juicery by sharing the brand’s vision in an approachable and friendly way. The client wanted something interactive, bold and welcoming and this site achieved that. The site was developed on squarespace where I made use of custom css and javascript markup language to implement my design.

This project was done while freelancing at Abike Studio.