Going out does not have to be complicated and neither should Promotive. Promotive sought out a strategic brand restructuring to match its love for simplicity and ease.

It was very important for Promotive to have a tailored strategy to emerge into the entertainment and lifestyle scene in Lagos, Nigeria. By offering a more curated, culturally-centric platform, the people of Lagos can now easily plan and attend events.

Same City, Every Angle

We built the brand around the idea of ‘same city, every angle’ a position which reflects the belief that with Promotive everyone can experience cities new to them and even rediscover cities home to them. Promotive is the mark of a strong company culture shaped by experiences and the people that make them.

Through Your POV

Experiences bring us together. They keep us connected to the culture and our communities. I developed a visual strategy that captures this raw first-hand impression. Through photography, I ensured that images taken felt like they came straight from your eyes. We captured moments shared when enjoying new experiences with the people you care about. With the voice and tone, I tried to keep it as concise and clear as possible, something that could be sent as a text and wasn’t so hard to understand with appropriate use of slang when appropriate.

Creating Experiences Together

When creating the layout for Promotive’s weekly email marketing, I wanted to make the readers feel like they were getting the latest on the events happening that week first-hand. I created two versions of the weekly newsletter with one version having the most recent blog posts on the promotive site and one with an exclusive on a featured event happening that month.