Lots Of Everything (LOE) is a podcast by two dope Nigerian guys based in Waterloo, Canada who talk about anything and everything. LOE podcast is also probably the most interesting thing that’s come out of Waterloo, Canada. Kishii & Mitchell are just two dudes spitting raw content about their university adventures, life in another country, pop culture topics, music and all sorts with sometimes an occasional guest appearance.

They felt that their old branding did not translate what their growing podcast was about and came to me to help solve that problem. For the rebrand I explored different ways to communicate what exactly Lots Of Everything is about. During the process we took a deep dive into the LOE brand and discovered the need to strengthen its voice & tone across its social media. I created communicative sticker icons to serve as a visual language that LOE can use to communicate with their audience.

Designing something that can be maintained is extremely important to me and my clients. When creating social media templates for them I do not create restrictive assets for them to use but create assets that only serve as a guide and leaves room for the client to take what I’ve given and create. After our social media workshop with the materials created , Kiishi & Mitchell have honestly become pro’s at maintaining and generating their own creative content on their page.